Sales Training (In-House)

Tailored in-house training for sales – Europ-wide

» The in-house training can also be booked as an online training «

Sales is about creating credibility and developing customer-oriented arguments. In addition mastering questioning and answering techniques , react spontaneously to objections from the customer, actively listening and presenting effectively. All of this is easier said than done and poses major challenges for every salesperson.

In our sales training, we will not teach general theories about selling, but offer concrete solutions on how to sell your product or service better and increase your sales.

Request now!

All trainings can also be booked as an online training!

Our recommended content for your sales training

We will tailor the sales training to the individual needs of your sales team. Enter the desired module code (S1-S24) in your non-binding request. We have grouped the modules into 6 themes, which simplifies the module selection for you and has proven itself in previous trainings. Of course, you can choose another module that better suits your current objectives.

1. Theme:

Basics for successful sales

recommended duration: 1 day

  • The 5 phases of a sales pitch (S1)
  • Building trust and credibility (S2)
  • Development of an effective argumentation of benefits (S3)
  • Effective product presentation (S4)

To deepen your knowledge we offer online courses (German/English) as a bonus for each participant

2. Theme:

Modern sales rhetoric

recommended duration: 1 day

  • Video analysis: Targeted body language and conscious voice leading (S5)
  • Optimized questioning and answering techniques (S6)
  • The art of active listening in a sales pitch (S7)
  • Successful speech patterns and magic words in sales (S8)

To deepen your knowledge we offer online courses (German/English) as a bonus for each participant

3. Theme:

Sales psychology

recommended duration: 1 day

  • The mindset of successful salespeople (S9)
  • Creation and targeted awakening of emotions (S10)
  • The 4 types of customers and how to best meet them (S11)
  • Correctly interpret buy signals and how to activate them (S12)

To deepen your knowledge we offer online courses (German/English) as a bonus for each participant

4. Theme:

Telephone &
email acquisition

recommended duration: 1 day

  • Professional telephone acquisition: How to quickly arouse interest (S13)
  • Professional email acquisition: How to get to the point (S14)
  • Methods for reactivating existing customers (S15)
  • Improvement of your communication strategy for new customer acquisition and customer loyalty (S16)

To deepen your knowledge we offer online courses (German/English) as a bonus for each participant

5. Theme:

Objection handling

recommended duration: 1 day

  • Successful object handling & pretext handling (S17)
  • Quick-wittedness techniques for salespeople (S18)
  • What to do if the sales pitch goes wrong (S18)
  • Dealing with rejection and how to maintain a positive attitude (S20)

To deepen your knowledge we offer online courses (German/English) as a bonus for each participant

6. Theme:

Price negotiation & closing techniques

recommended duration: 1 day

  • Negotiation tips for price negotiation (S21)
  • Best closing techniques (S22)
  • The art of anchoring and reframing (S23)
  • What to do if the customer hesitates (S24)

To deepen your knowledge we offer online courses (German/English) as a bonus for each participant

About the sales trainer

Wladislaw Jachtchenko is a multi-award-winning rhetoric expert, TOP speaker in Europe, bestselling author and sought-after business coach.

He has given keynote speeches, trained and coached politicians, executives and employees of well-known companies such as Allianz, BMW, Pro7, Westwing, 3M and many others since 2007. Wladislaw Jachtchenko will help you to optimize the sales skills of your salespeople!

A detailed trainer profile can be found here: Wladislaw Jachtchenko.

Known from

Known from: ProSieben, RTL, Sat 1 | Argumentorik

BASIC

Tailor-made
Training
  • personally directed by the academy director Wlad Jachtchenko
  • tailor-made content
  • tailor-made sales exercises
  • 1 online course of your choice from our Argumentorik Online Academy* for each participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
on request

BASIC

Tailor-made
Training
  • personally directed by the academy director Wlad Jachtchenko
  • tailor-made content
  • tailor-made sales exercises
  • 1 online course of your choice from our Argumentorik Online Academy* for each participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
on request

PRO

Tailor-made Training
& 5 Online Courses
  • personally directed by the academy director Wlad Jachtchenko
  • tailor-made content
  • tailor-made sales exercises
  • 5 online courses of your choice from our Argumentorik Online Academy* for each participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
on request

PRO

Tailor-made Training
& 5 Online Courses
  • personally directed by the academy director Wlad Jachtchenko
  • tailor-made content
  • tailor-made sales exercises
  • 5 online courses of your choice from our Argumentorik Online Academy* for each participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
on request

PREMIUM

Tailor-made Training
& Online Library
  • personally directed by the academy director Wlad Jachtchenko
  • tailor-made content
  • tailor-made sales exercises
  • lifelong access to the entire Argumentorik Masterclass** for each participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
on request

PREMIUM

Tailor-made Training
& Online Library
  • personally directed by the academy director Wlad Jachtchenko
  • tailor-made content
  • tailor-made sales exercises
  • lifelong access to the entire Argumentorik Masterclass** for each participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
on request

BASIC

Tailor-made
Training
  • personally directed by the academy director Wlad Jachtchenko
  • tailor-made content
  • tailor-made sales exercises
  • 1 online course of your choice from our Argumentorik Online Academy* for each participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
on request

BASIC

Tailor-made
Training
  • personally directed by the academy director Wlad Jachtchenko
  • tailor-made content
  • tailor-made sales exercises
  • 1 online course of your choice from our Argumentorik Online Academy* for each participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
on request

PRO

Tailor-made Training
& 5 Online Courses
  • personally directed by the academy director Wlad Jachtchenko
  • tailor-made content
  • tailor-made sales exercises
  • 5 online courses of your choice from our Argumentorik Online Academy* for each participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
on request

PRO

Tailor-made Training
& 5 Online Courses
  • personally directed by the academy director Wlad Jachtchenko
  • tailor-made content
  • tailor-made sales exercises
  • 5 online courses of your choice from our Argumentorik Online Academy* for each participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
on request

PREMIUM

Tailor-made Training
& Online Library
  • personally directed by the academy director Wlad Jachtchenko
  • tailor-made content
  • tailor-made sales exercises
  • lifelong access to the entire Argumentorik Masterclass** for each participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
on request

PREMIUM

Tailor-made Training
& Online Library
  • personally directed by the academy director Wlad Jachtchenko
  • tailor-made content
  • tailor-made sales exercises
  • lifelong access to the entire Argumentorik Masterclass** for each participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
on request

* more information about the online courses on rhetoric & business (lifelong access) you’ll find here: E-learning for companies (in German)
** Argumentorik Masterclass: Advanced training in business communication with more than 1.200 video lessons, certificate from the Argumentorik Academy included

Blended Learning

Thematically appropriate online courses for your training

For a sustainable transfer of knowledge, every salesman receives a thematically appropriate online course worth 79€ with lifelong access in the BASIC variant “tailor-made training”.

In the PRO version “tailor-made training & 5 online courses” you receive 5 online courses of your choice. More information under e-learning for companies (in German).

And in the PREMIUM variant “tailor-made training & online library” we activate the Argumentorik Masterclass for each participant, consisting of over 30 online courses (mostly in German). Make a non-binding request now.

A video preview

Learning by Doing

Our practice-oriented sales training is about practicing the presented contents and methods in exercises and role-plays.

The exercises and role plays are based on the daily work experience of your salespeople, so that the participants can use the improvements in their sales activities already in the next few days. Let us know your ideas and expectations you have regarding the process.

Workshops | Argumentorik
Organisation | Argumentorik

Sales training Europe-wide

Tailored program

We prepare the sales training on the basis of your daily sales cases. For example, these can be typical sales situations of your employees, extracts from emails, analysis of existing sales strategies or analysis of your current communication strategies for acquiring new customers.

Send us a non-binding request, so that we can arrange a suitable appointment with you for the leadership training. For free comprehensive consultation, please call: +49 89/95 73 11 51.

Organizational data at a glance:

  • target audience: salespeople, purchasing agents, employees in sales, management
  • at your location
  • number of participants on request
  • in English and/or German
  • video analysis included
  • practice-oriented exercises for executives
  • flexible duration (recommended: 1-2 days)
  • on your desired date
  • certificate of attendance for each participant
  • blended learning: thematically appropriate online courses included
  • can also be booked as an online training
  • investment: make a non-binding request now
Workshops | Argumentorik

Sales Training (in-house):

your non-binding request

The sales training (in-house) is available throughout Europe, the language of instruction is English and/or German if desired; can also be bookd as an online training.

Send us your non-binding request now. Or just give us a call at +49 89/95 73 11 51. We would be happy to send you an offer.

Business Training

Sales training in retail

(bookable separately)

3

For more sales success in retail there are very specific factors that are decisive: positive attitude, friendly greetings, sympathy, pleasant atmosphere, competent use of sales techniques, correct use of voice, facial expressions, gestures, presenting sales arguments confidently and convey them eloquently and much more.

This listing shows that professional salespeople in retail are facing enormous challenges. In addition, they are exposed to increased pressure from online trading – with customers whose requirements are increasing and at the same time wishing to have even lower prices.

It quickly becomes clear that only tailor-made sales training with focus on retail, which is explicitly geared towards these industry-specific requirements and developments, leads to greater sales success.

Send us your non-binding request today – we look forward to supporting you in your success.

Sales training in retail

(bookable separately)

3

For more sales success in retail there are very specific factors that are decisive: positive attitude, friendly greetings, sympathy, pleasant atmosphere, competent use of sales techniques, correct use of voice, facial expressions, gestures, presenting sales arguments confidently and convey them eloquently and much more.

This listing shows that professional salespeople in retail are facing enormous challenges. In addition, they are exposed to increased pressure from online trading – with customers whose requirements are increasing and at the same time wishing to have even lower prices.

It quickly becomes clear that only tailor-made sales training with focus on retail, which is explicitly geared towards these industry-specific requirements and developments, leads to greater sales success.

Send us your non-binding request today – we look forward to supporting you in your success.

FAQs about the in-house

Sales Training

Europe-wide

Can you describe the profile of the sales trainer Wladislaw Jachtchenko?

Wladislaw Jachtchenko worked as a lawyer in several law firms and as a political scientist at the United Nations in New York City. Since 2007 he gives tailored sales trainings for companies.

He is one of the most successful speakers in public speaking competitions in Germany and Europe and the developer of the Argumentorik concept: expressive rhetoric and impressive argumentation are combined to form a unity. More information you will find here: Wladislaw Jachtchenko.

How many people can attend an in-house sales training?

The fewer people participate in a sales training, the more possibilities the individual has to exercise.

We recommend a maximum of 12 active participants, with an unlimited number of salespeople who can be present as so-called “silent observers”.

Our goal is to increase the sales skills of each participant. Our sales trainer deals with the individual sales situations of each participant. A training with only 3-6 participants is obviously much more intense.

Are the practical exercises tailored to your company needs?

The sales training is explicitly geared towards the everyday practical requirements of your employees in sales and management functions.

We guarantee this by giving every executive a short, anonymous survey prior to the actual training, in order to give special consideration to the wishes and priorities. Our trainer then prepares specifically for the requirements of the executives and creates an individual schedule, individual practical exercises included.

What is the relationship between theory and practice?

We have been observing for years that the greatest learning effect lies in practical sales exercises.

And that salespeople regularly regard our exercises as the “highlight” of the sales training. However, since it is your training, you can specify exactly the relationship between theory and practice.

Our recommendation: 25% theory, 75% practice. In a 7-hour training this means 1 hour and 45 minutes of theory and 5 hours and 15 minutes of practice. If you like to have a different distribution, just let us know.

Do participants also receive video feedback?

We offer to accompany the sales training with a camera. This method has proven to be very useful in the past and has been highly enlightened by salespeople, as the video allows for a more detailed analysis of the sales simulations.

If you or individual participants do not want video analysis, of course we can do without.

Is it possible to book a sales training half-day?

Yes. Many of our clients book two half days (usually 2 x 3.5 hours) so the workday is not completely blocked by the training. For example, once as a morning session and once as an afternoon session.

Which seminar variant is the best for my sales team?

We recommend the tailor-made training” (BASIC) if you would like to train your sales team on very specific subject areas.

The “tailor-made & 5 online courses” (PRO) variant is recommended if you would like to provide your team with 5 thematically appropriate online courses (mostly in German) for long-term further training to deepen their knowledge.

And we recommend the third variant, “tailor-made & online library” (PREMIUM), if you want to give your salespeople long-term access to valuable knowledge, with each participant having access to the Argumentorik Masterclas (over 30 online courses) so that each participant can develop independently.

Please select now the variant that suits best for you.

Is it possible to conduct the training online (e.g. using Zoom or Microsoft Teams)?

Yes! We already have a lot of experience – and above all – very good experience when it comes to online trainings. Our preferred online tool is Zoom. Of course we are flexible and use your preferred online tool successfully as well. Because in “digital rhetoric” it is not only a question of the technology, but also of a professional appearance in front of the camera. Whether online trainings or face-to-face trainings: Write us your wishes and ideas in your non-binding request. We’ll find the best solution for you.

What is the unique selling point of the Argumentorik Academy?

In addition to the internationally top trainer Wladislaw Jachtchenko, we offer every participant topic-specific online courses for sustainable knowledge transfer, e.g. the online course “Besser Verkaufen: Das komplette Sales-Training von A bis Z” (in German).

The Argumentorik Online Academy portfolio already includes more than 30 online courses on communications, business skills and personality. Please select now the variant that suits best for you.

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