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All trainings can also be booked as an online training!

Argumentation Training (In-House)

1-day in-house argumentation seminar – Europe-wide

» The in-house training can also be booked as an online training «

This intensive argumentation training is ideal for companies who want to empower their employees to argue and convince customers in a better and more profound way.

Engaging in discussions with well-structured arguments and convincing customers of yourself and of your service is a great advantage in our communicative work environment.

In various communicative situations – be it in intensive negotiations, in purchasing and sales situations, in conflict management situation within your team, in individual conversations or in difficult discussions between colleagues – it is extremely important to present your own opinion convincingly.

But also to react adequately, competently and confidently to counter-arguments and argumentative counter-strategies. We provide you with the right methods for this!

Known from

Known from: ProSieben, RTL, Sat 1 | Argumentorik

BASIC

Classical
Training
  • with a fixed seminar schedule
  • practice-oriented argumentation exercises
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
2.497€

per team/day

BASIC

Classical
Training
  • with a fixed seminar schedule
  • practice-oriented argumentation exercises
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
2.497€

per team/day

PRO:

Tailor-made
Training
  • tailor-made content
  • tailor-made argumentation exercises
  • access to the online course “Argumentation” (in German)* for every participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
2.997€

per team/day

PRO:

Tailor-made
Training
  • tailor-made content
  • tailor-made argumentation exercises
  • access to the online course “Argumentation” (in German)* for every participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
2.997€

per team/day

PREMIUM:

Tailor-made Training
& Online Library
  • tailor-made content
  • tailor-made argumentation exercises
  • lifelong access to the entire Argumentorik Masterclass** for each participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
9.997€

per team/day

PREMIUM:

Tailor-made Training
& Online Library
  • tailor-made content
  • tailor-made argumentation exercises
  • lifelong access to the entire Argumentorik Masterclass** for each participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
9.997€

per team/day

BASIC

Classical
Training
  • with a fixed seminar schedule
  • practice-oriented argumentation exercises
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
2.497€

per team/day

BASIC

Classical
Training
  • with a fixed seminar schedule
  • practice-oriented argumentation exercises
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
2.497€

per team/day

PRO:

Tailor-made
Training
  • tailor-made content
  • tailor-made argumentation exercises
  • access to the online course “Argumentation” (in German)* for every participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
2.997€

per team/day

PRO:

Tailor-made
Training
  • tailor-made content
  • tailor-made argumentation exercises
  • access to the online course “Argumentation” (in German)* for every participant
  • at your location
  • number of participants on request
  • video analysis included
  • in English and/or German
2.997€

per team/day

PREMIUM:

Tailor-made Training
& Online Library
  • tailor-made content
  • tailor-made argumentation exercises
  • lifelong access to the entire Argumentorik Masterclass** for each participant
  • at your place
  • number of participants on request
  • video analysis included
  • in English and/or German
9.997€

per team/day

PREMIUM:

Tailor-made Training
& Online Library
  • tailor-made content
  • tailor-made exercises
  • lifelong access to the entire Argumentorik Masterclass** for each participant
  • at your place
  • number of participants on request
  • video analysis included
  • in English and/or German
9.997€

per team/day

* online course “Argumentation” (lifelong access). More information you’ll find here: E-learning for companies (in German)
** Argumentorik Masterclass: Advanced training in business communication with more than 1.200 video lessons, certificate from the Argumentorik Academy included

Argumenation Training: your benefit

Your argumentation trainer is an experienced communications expert and internationally distingueshed speaker who knows exactly how to score with good arguments. Thus, your employees learn argumentation techniques and how to deal in general with arguments from a professional. The participants can directly take a look at the trainer on how to argue convincingly and clever.

Blended Learning

Thematically appropriate online courses for your training

For sustainable knowledge transfer, each participant receives the thematically appropriate online course “Argumentation” (in German) worth 79€ each with lifelong access in the PRO version “tailor-made seminar”. More information under e-learning for companies (in German).

And in the PREMIUM variant “tailor-made training & online library” we activate the Argumentorik Masterclass for each participant, consisting of over 30 online courses (mostly in German). Make a non-binding request now.

A video preview (in German)

Seminar schedule: Argumentation Training

day 1

09:00 – 9:30

10 Commandments of argumentation

The principles of argumentation are the foundation on which convincing argumentation can take place.

9:30 – 10:00

Abstract types of argumentation

There are universal patterns of argumentation that can be applied in any situation and any industry, such as causality, deduction, induction, proof, comparison and many others. To know them is a big advantage.

10:00 – 10:30

Concrete types of argumentation

In contrast to abstract types of argumentation, concrete patterns of argumentation draw their strength from a very specific area: In this thematic block we learn economic, legal, moral, idealistic and many other patterns of argumentation.

10:30 – 12:30

1. Exercise (speech) and individual feedback

Each participant gives a speech on argumentation in which he uses abstract and concrete types of argumentation and implements in practice what he has learned so far. The speech will be recorded on video and the participant will receive detailed feedback.

12:30 – 13:30

– Lunch break –

13:30 – 14:00

The art of refutation

This thematic block is about pointing out weaknesses of argumentation and to refute arguments effectively. In order to do so, participants learn 5 ways of refutation.

14:00 – 14:30

Rational argumentation versus emotional argumentation

Not only rational, thus reasonable, reasons are able to convince people. Emotions can also be used to get people to change their opinions and actions. This section deals with these emotional patterns of argumentation.

14:30 – 16:50

2. Exercise (speech) and individual feedback

In the second speech on argumentation, each participant will refute a given argumentation and not only use rational argumentation, but also practice emotional arguments.

16:50 – 17:00

How to improve sustainably?

Autodidactic tips, with which you can improve your argumentation skills independently, continuously and successfully even after the course.

day 1

09:00 – 9:30
10 Commandments of argumentation
The principles of argumentation are the foundation on which convincing argumentation can take place.

9:30 – 10:00
Abstract types of argumentation
There are universal patterns of argumentation that can be applied in any situation and any industry, such as causality, deduction, induction, proof, comparison and many others. To know them is a big advantage.

10:00 – 10:30
Concrete types of argumentation
In contrast to abstract types of argumentation, concrete patterns of argumentation draw their strength from a very specific area: In this thematic block we learn economic, legal, moral, idealistic and many other patterns of argumentation.

10:30 – 12:30
1. Exercise (speech) and individual feedback
Each participant gives a speech on argumentation in which he uses abstract and concrete types of argumentation and implements in practice what he has learned so far. The speech will be recorded on video and the participant will receive detailed feedback.

12:30 – 13:30
– Lunch break –

13:30 – 14:00
The art of refutation
This thematic block is about pointing out weaknesses of argumentation and to refute arguments effectively. In order to do so, participants learn 5 ways of refutation.

14:00 – 14:30
Rational argumentation versus emotional argumentation
Not only rational, thus reasonable, reasons are able to convince people. Emotions can also be used to get people to change their opinions and actions. This section deals with these emotional patterns of argumentation.

14:30 – 16:50
2. Exercise (speech) and individual feedback
In the second speech on argumentation, each participant will refute a given argumentation and not only use rational argumentation, but also practice emotional arguments.

16:50 – 17:00
How to improve sustainably?
TAutodidactic tips, with which you can improve your argumentation skills independently, continuously and successfully even after the course.

Organizational data at a glance

  • your trainer: absolute argumentation expert
  • target audience: employees of all industries
  • at your location
  • number of participants on request
  • in English and/or German
  • video analysis included
  • practice-oriented argumentation exercises
  • 1 day
  • on your desired date
  • certificate of attendance for each participant
  • blended learning: online courses as a supplement
  • can also be booked as online training
  • investment: make a non-binding request now!
Workshops | Argumentorik

Argumentation Training (In-House):

your non-binding request

The argumentation training (in-house) is available throughout Europe, the language of instruction is English and/or German if desired; can also be bookd as an online training.

Send us your non-binding request now. Or just give us a call at +49 89/95 73 11 51. We would be happy to send you an offer.

Rhetoric Training

FAQs about the in-house

Argumentation Training

Europe-wide

Can you briefly describe the profile of your argumentation trainers?

Our argumentation trainers are nationally and internationally excellent speakers. Our trainers have received awards in various national and international speech competitions: TOP speakers, World Cup quarter-finalists, German champions in debating, finalists in various competitions.

The benefit of an argumentation seminar is clear: your employees will visibly increase their argumentation skills in just one day. For questions and further information, please do not hesitate to contact us at info@argumentorik.com.

How many people can attend an in-house argumentation training?

The fewer people participate in an argumentation seminar, the more possibilities the individual has to exercise. We recommend a maximum of 12 active participants, with an unlimited number of employees who can be present as so-called “silent observers”.

The trainer addresses the argumentative challenges of each participant in 2 detailed feedbacks per employee.

Are the practical argumentation exercises tailored to our company needs?

Yes! The argumentation training is explicitly geared towards the everyday practical requirements in argumentative situations of your employees.

Every employee has the opportunity to complete 2 speeches on one day of the seminar. In these exercises, which are integrated in the seminar schedule, the goal is to immediately apply the learned principles of arguing and the types of argumentation in practice.

What is the relationship between theory and practice?

For years we have observed that the speeches with a focus on argumentation have the greatest learning effect for our clients.

And that they regularly regard our speech exercises as the “highlight”. However, since it is your training, you can specify exactly the relationship between theory and practice.

That is why we attach great importance to practice. Further information on the content and exercises can be found in the seminar schedule.

Do participants also receive video feedback?

We offer to accompany the argumentation seminar with a camera. This method has proven to be very useful in the past and was found to be extremely informative by the participants, as the video enables a more detailed analysis of the content of the 2 speeches as well as the effect of body language.

If you or individual employees do not want video analysis, of course we can do without.

Which seminar variant is the best for my team?

We recommend the “classical training” (BASIC) if you would like to book a basic seminar for your team on the topic of convincing argumentation, in which fundamental argumentation techniques and concepts are discussed.

The “tailor-made training” (PRO) variant is recommended if you would like to deal with company-specific argumentation topics with your team and the basic knowledge is already available.

And we recommend the third variant, “tailor-made & online library” (PREMIUM), if you want to give your employees long-term access to valuable knowledge, with each participant having access to the Argumentorik Masterclas (over 30 online courses) so that each participant can develop independently.

You can combine the classic and tailor-made seminar into a 2-day event.

Please select now the variant that suits best for you.

Is it possible to conduct the training online (e.g. using Zoom or Microsoft Teams)?

Yes! We already have a lot of experience – and above all – very good experience when it comes to online trainings. Our preferred online tool is Zoom.

Of course we are flexible and use your preferred online tool successfully as well. Because in “digital rhetoric” it is not only a question of the technology, but also of a professional appearance in front of the camera.

Whether online trainings or face-to-face trainings: Write us your wishes and ideas in your non-binding request. We’ll find the best solution for you.

What is the unique selling point of the Argumentorik Academy?

In addition to our excellent argumentation trainers, we offer every participant topic-specific online courses for sustainable knowledge transfer, e.g. the online course “Argumentieren! Überzeugen! Durchsetzen!” (in German).

The Argumentorik Online Academy portfolio already includes more than 30 online courses on communications, business skills and personality. Please select now the variant that suits best for you.

RHETORIK WOCHE KARRIERE WOCHE Schwierige Gespräche